Sonal Gupta of Carlsberg on Shifting Left in FinOps for Smarter Cloud Spend (EP 21)
How can shifting FinOps left improve cost outcomes and cross-team collaboration?
In this episode of FinOps in Action, I sat down with Sonal Gupta, Senior Manager of FinOps and Cloud Hosting Services at Carlsberg, and a seasoned expert who’s spoken at events hosted by Sams Nordic, Gartner, and Microsoft. Sonal brings a global perspective to FinOps leadership and shares her approach to embedding cost awareness earlier in the development lifecycle.
Together, we dive into key topics, including:
What it means to "shift left” in FinOps and why it’s critical for modern organizations
Core priorities for FinOps leaders: cost savings, standardization, and improved collaboration
How to build trust with engineering teams and drive accountability
The industry-wide impact of FinOps practices across sectors
Whether you're new to FinOps or scaling a mature practice, this episode offers actionable insights from one of the industry's most thoughtful voices.
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Quote of the Show:
“ If you provide engineers with that kind of transparency and data visibility, I think that will definitely help you push them indirectly. So just make it more fun, make it more exciting, make it more engaged.” - Sonal Gupta
Connect with Sonal:
Company website: http://www.carlsberggroup.com/
In this episode, Sonal Gupta of Carlsberg explores how shifting FinOps left by embedding cost awareness earlier in the development lifecycle, can boost savings and collaboration. She shares strategies for building trust with engineering teams, driving accountability, and standardizing practices. A valuable listen for anyone looking to strengthen FinOps impact across their organization.