Rense Siegmund, Gasunie: The Art of Failing Fast in FinOps
What is FinOps really? Is it just about cutting cloud costs?
In this episode of FinOps in Action, Rense Siegmund, Founder of FinOps Academy and FinOps Lead at Gasunie, shares a practical perspective on what FinOps actually is and why it’s about far more than technical cloud optimization.
With a background in coaching and team development, he brings a unique lens to cloud cost management: collaboration, culture, and data-driven decision-making.
If you’ve ever wondered how to scale FinOps beyond a single practitioner, or how small and mid-sized organizations can manage $1M–$3M in annual cloud spend without a dedicated FinOps team, this conversation is packed with insight.
Here’s what we talked about:
The realities of FinOps for smaller organizations managing $150K–$3M in annual cloud spend
How to embed FinOps into company OKRs and governance
Why behavior change starts with small, repetitive actions
The growing impact of AI as a cloud cost driver
The importance of “fail fast, learn fast” in cloud cost optimization
Why collaboration between engineering, finance, and leadership is the biggest challenge in FinOps
Quote of the Show:
“Behavior comes from repetitive small actions, so the sooner you get the first actions in the organization, the easier it becomes.” - Rense Siegmund
Connect with Rense:
LinkedIn: https://www.linkedin.com/in/rense-siegmund-0b363b1b/
Website: https://www.gasunie.nl/en
FinOps Academy: https://finopsacademy.nl/
This episode of FinOps in Action features Rense Siegmund, Founder of FinOps Academy and FinOps Lead at Gasunie. Rense shares why FinOps is about far more than cutting cloud costs. It’s about aligning engineering, finance, and leadership to make smarter, data-driven investment decisions. He explains how collaboration and culture often matter more than technical depth, why behavior change starts with small, repeatable actions, and how organizations can scale FinOps from a single champion to an embedded governance model.