Re-Air: Dann Berg from Squarespace on Data Visibility, Collaboration & Optimizing Spend
What does it really take to drive action in FinOps…. without chasing engineers?
In this re-air episode of FinOps in Action, I sit down with Dann Berg, Cloud FinOps Lead at Squarespace, to revisit one of our most practical and mindset-shifting conversations. Dann shares how the most effective FinOps teams create accountability without micromanagement, shorten feedback loops for engineers, and build trust across engineering, finance, and leadership.
Whether you’re building a FinOps practice from scratch or trying to move beyond reactive cost optimization, this conversation offers a timeless blueprint for driving real behavior change.
Here’s what we talked about:
Why trying to “get engineers to take action” is the wrong mental model
How shortening the cost feedback loop changes engineering behavior
Why FinOps works best when it creates accountability, not control
How visibility, trust, and executive sponsorship unlock real impact
Why FinOps is as much about culture and communication as it is about cost
Quote of the Show:
“ One of the ways that people can be strong FinOps practitioners is to go into it seeking knowledge.” - Dann Berg
Connect with Dann:
LinkedIn: https://www.linkedin.com/in/dannberg/
BlueSky: https://bsky.app/profile/dann.fun
Company website: https://www.squarespace.com/
Personal Website: https://dannb.org/
In this re-air episode of FinOps in Action, we revisit a standout conversation with Dann Berg, Cloud FinOps Lead at Squarespace. Drawing from years of experience building and scaling FinOps programs, Dann breaks down why the most effective practitioners focus less on enforcing action and more on creating visibility, accountability, and trust. From shortening cost feedback loops for engineers to embedding FinOps into decision-making at every level, this episode highlights the principles that continue to define successful FinOps teams.